LAS VEGAS Its Super Bowl week, which means the and are starting to feel that nervous tingle as footballs greatest show rapidly approaches.As closes in on Sin City, the golfers are fine-tuning their short games, the boxers are making their grueling weight cuts, the hockey players are licking their wounds and the "athletes" are doing whatever they do to prepare for combat (more on Power Slap later).Savvy sports promoters realized long ago that scheduling events in the Super Bowl city during the week of footballs biggest festivity is a fine way to tap into both a willing audience in search of a good time, and what is e sentially a giant sports-busine s convention. With Vegas the host this year, that has taken things up a level."From our point of view, it is incredible," veteran boxing promoter Bob Arum told me via phone. Arums Top Rank staged a WBO junior Matt Breida Jersey welterweight world title fight on Thursday where defeated Jamaine Ortiz at Mandalay Bays Michelob ULTRA Arena, just a few steps from the Super Bowls media center.ADVERTISEMENT Arum continued: "You have all the advertising executives, all the television chiefs, all the marketing and busine s people, all in one part of the same city at one time. Then you have 350,000 people coming into town who are already known to be sports fans. I know we are not the only ones to think this way, but it makes perfect busine s sense."Hes right. As well as the boxing card, the money-flush competitors of at nearby Las Vegas Country Club, benefiting from fortunate timing with the pelting rains finally di sipating.The LIV events midweek pro-am features current players like and , as well as expected high draft pick all taking part. By design, it seeks to borrow from the succe s of the in Phoenix, which boasts a raucous party-style atmosphere and coincided with the Super Bowl last Cam Lewis Jersey year and in 2015. 2024 NFL Draft QB rankings: Caleb Williams leads top 10; how many first-rounders? "I think its us trying to create a spectacle for the United States," 2020 U.S. Open championship told reporters. "I think we havent been highlighted enough here in the States, and I cant wait to see what the response is like with football fans and Vegas fans alike."Was the 49ers or Chiefs Super Bowl run more impre sive? In the early iterations of the Super Bowl, rival sports would steer clear of the host city, reasoning that with so much focus on the big game, there would be little Levi Wallace Jersey bandwidth left for anything else.Thats no longer the case, especially since the NFL pieced together a full week of events designed to bring people into town earlier.Rather than schedule around the Super Bowl, local pro teams now lean into the arrival of the Super Bowl. At Super Bowl 46 in Indianapolis, a basketball game during the prior week drew a raucous crowd containing large numbers of football fans. Poor of the , then embroiled in legal wrangling following his separation from Kim Kardashian, took the brunt of fans' attention as he was jeered most of the night.On Tuesday of this week, one of the most significant games of the season took place on the Strip, where the hometown scuttled the .Inevitably, there is also a collection of more offbeat activities, all trying to grab an audience share. In 2019, in Atlanta, an enterprising promoter named T.J. McAloon brought "No Ring Bar Wrestling" to the doorstep of the Super Bowl, renting out a facility and setting up his patented show, which as the name suggests, involves wrestlers doing their thing not in a ring, but among the crowd in a regular bar.Who has the most to lose in Super Bowl LVIII? This weeks equivalent might be UFC president Dana Whites fledgling Power Slap. The event features competitors who forcefully slap each other until one can Vernon Butler Jersey no longer continue. It is not for the faint of heart, but this is Vegas, and there is a market here for everything."It is no surprise Gregory Rousseau Jersey that there is so much going on," Arum said. "Everyone knows about the Super Bowl, the best of the best, the biggest thing in profe sional team sports. It is like a festival and if you can bring your product close to that audience it can be powerful."Outside the Mandalay Bay, a group of 49ers fans who had just attended the weigh-in for Lopez-Ortiz were heading next to get their LIV Golf tickets, excited that the price of admi sion was a mere fraction of what they had shelled out for Super Bowl seats on Sunday.With the sun out and the Chiefs-49ers clash just days away, Vegas is hitting top gear, and sports is very much a part of it.Martin Rogers is a columnist for FOX Sports and the author of the FOX Sports Insider newsletter. Follow him on Twitter @MRogersFOXand subscribe to the daily newsletter.