The basic process is simple: find a relevant PAA question, then make on-page optimizations to increase the likeliness of Google using your page as the answer source.

However, choosing questions to optimize for at random is inefficient. After all, that question might only show up in the PAA box for a couple of low-volume search queries. In which case, ranking is unlikely to send much traffic your way (or get you much exposure). Instead, you want to optimize for relevant questions that show up for lots of keywords with a high combined monthly search volume.

For example, the question “What are the top 5 search engines?” shows up in the PAA box for all these keywords:

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Combined, they have a monthly search volume of 157,450.

Assuming one of our pages is ‘eligible’ to provide the answer to this question (we’ll talk more about that later), this would be a good question to optimize for.

But how do you find popular questions? And how do you optimize for them?

Here’s the process:

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

Find pages that rank for lots of keywords

Pull their keyword rankings

Scrape the PAA questions

Look for popular questions

Make sure you’re not already the source

Check that you’re eligible to rank

Optimize your page

1. Find pages that rank for lots of keywords

It’s impossible to find all the keywords where Google shows a specific question in the PAA box. All we can hope to do is find questions that show up for lots of keywords with a high combined monthly search volume.

And to do that, we first need to find pages that rank for lots of keywords.

To do this, paste your site into Ahrefs’ Site Explorer, go to the Top Pages report, then sort by the Keyword column from high to low.